Alchemy Marketing Solutions - De-duplication, Merge/Purge

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List Information

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Alchemy Marketing Solutions - Consumer Lists

Consumer Lists
Our Consumer Lists provide access to people from all walks of life. We can provide credit information, lifestyle information, details on holidays, cars, directors, home ownership ... and more! All records are accurate, regularly updated and checked, and all are backed with the Alchemy Guarantee!

De-duplication, Merge/Purge

Duplicate identification requires the ability to identify multiple incidences of the same record entry details, allowing for a variety of MINOR variances. By utilising sophisticated match key systems allowing full user flexibility, Alchemy can identify likely duplicates and score them.

We offer a range of de-duplication services including:

Household level
Individual level
Family level
Hierarchical de-duplication
Merge/purge
Business to business

All our de-duplication is carried out using in-house software. It is an integrated function of name and address processing and once the match-keys have been built, rules can be agreed to carry out either straightforward removal of duplicates (purge) or more complex hierarchical merging of records. The level of tolerance used to define a duplicate is extremely flexible and we will assist you in identifying the correct level for your application. At all stages full reporting is provided to keep you fully informed.