Alchemy Marketing Solutions

New Approaches To Old Problems!
Unlike other UK marketing data sources the AMS consumer file has been developed through Syndicating large pools of third party data under generic licence. In essence over 80 major UK companies have allowed their opt-in, subscriber/buyer or public domain information to go into one large data pool. By constructing the pool in this manner, we believe it gives the user far more accuracy, selectability and volume without compromising quality or responsiveness.

Fact Over Fiction!
The AMS data pool differs from the usual lifestyle information in that we hold only public domain, subscriber, enquirer or transaction derived information as opposed to data selected on “could-be”, “want-to-be” and “hope-to-be” selections usually associated with certain lifestyle databases.

Bring Lists Together Without The Bureau Cost!
Alchemy’s base file is developed around PAF with over 300 syndicate derived factual attributes appended to each record. Building the database in this way allows us to make multiple selections targeting many different consumer clusters from the same data build without the need for standardising data formats or de-duping.

Why The AMS File!
At last! You have a file that rivals the Lifestyle Companies information for selectivity, yet still delivers the accuracy of compiled information, even in the high-ticket consumer sector.

With over 300 selections, excellent roll out potential and market leading quality guarantees, the AMS consumer file can not only meet, but exceed your marketing requirements.

If you have any questions or would like some further information regarding the Alchemy consumer database, please do not hesitate to contact one of our highly trained data consultants who will be more than happy to help.