Untitled Document
THE CITY CLICKERS DATABASE
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| Background |
The City Clickers database offers the direct marketer a unique way of targeting the true City Slickers who are also "internet clickers*" at their home address.
City Clickers identifies response buyers of male business attire/products. These individuals have purchased goods and requested them to be delivered to either a work address or an alternative private address distanced from the main address, suggesting second accommodation. By comparing the address where the card is registered with the delivery address, we can establish the individual commuting distances and the nature of the business they work in.
Very few people commute long distance for low pay. This is confirmed as where job title has been supplied over 90% have been Executive or Director level.
*87% of the file is internet derived. |
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| Quantity |
220,983 |
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| Base Data |
- Name
- Home address
- Postcode
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| Selection Opportunities |
- 300+ selections available - Please enquire!
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| Pricing |
- Base rental for a one-off mailing @ £130 / 000
- Selections (per selection) @ £5 / 000 (Two selections free)
- Mailsort @ £2 / 000
- Key coding F.O.C.
- Email output @ £20
All prices are subject to VAT - Delivery is 5 working days - Minimum order is 5000 records. |
| Job Functions |
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